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Tips for Choosing the Right Call Tracking Software for Your Company

Finding the best call tracking software for your company involves many critical issues that you can easily miss unless you are careful enough. There sure is so much more happening behind a slick interface or a great discount.

Looking around, you will surely find a lot of vendors and products available. Here are the most important considerations you should make before making a choice.

Covered Numbers

The idea behind call tracking is publishing unique phone numbers on all of your campaigns. If you’re running an international campaign, ensure that local and toll free numbers in your target country or countries will be offered by your provider.

Automatic Number Generation

A good call tracking solution generate numbers dynamically, which means you will not have to manually assign numbers to pages. The manual process cannot be scaled after a number of campaigns, not to mention it can cause errors in analytics.

Compatibility with Current Systems

Call tracking software becomes more useful when integrated with other tools. Be sure to avoid compatibility issues, or your platform can become more of a liability than an asset.

Full Customization

Different businesses use call tracking software differently, and obviously, you’ll want your platform to be totally customizable to your specific needs and preferences. Otherwise, it can only lead to a waste of resources, from financial to labor.

Reliability

Once you implement a call tracking solution, all calls you get will go through that system, so pick one with a reputation for reliability. Else, you stand to lose both leads and your credibility.

Recordings/Transcriptions

There is so much information you can get about prospective customers from call recordings and transcriptions. Moreover, you will be able to monitor your sales representatives’ call handling practices and improve them where necessary.

High-Detail Analytics

When choosing a call tracking solution, make sure it presents in real time all basic analytics such as caller ID, caller location, call duration, etc.. Furthermore, you should be able to get insights from historical data, such as call volume and call duration patterns, which can help you improve your marketing strategy.

Cost

Lastly, while you shouldn’t pick call tracking software based on its price, it is a crucial consideration nonetheless. After all, you should only choose one that you have the capacity to pay. With all your incoming sales calls entering through the call tracking software, pick a system that comes with the best rates for calling minutes and for phone numbers. Phone number costs do make a difference because once you start scaling your campaigns, you will have to buy so many phone numbers.

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